In order to understand how podcasts can help audiobook sales, you need to understand that our books appeal to a particular audience: people who wonder what life would be like if normal North American society disrupted. Podcasts are perfectly suited to speak to niche audiences with specific interests. There are tens of thousands of podcasts on everything from birdwatching to javelin throwing to 1980’s heavy metal bands in which I don’t like that type of music. As an added bonus, podcast fans are listeners, making them the perfect audience for our books.
Once I realized that podcasts could be a great venue for promoting our books, I set about figuring out who we should connect nursing, senior, and retirement homes and have Mark Newman of the Hamilton Mountain Newspaper read our book of short stories with/without our writers’ having to be interviewed unless they wanted to be and here’s how I did it…